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Top 100 Jewelers Companies in New Mexico — Graded

125 jewelers companies in New Mexico clear our data floor — verified in at least two independent sources with a working phone or website — and are graded by one published formula. The top 100 are below; the full ranked list is split by area. Grades refreshed monthly; data current as of 2026-10-25.

Albuquerque Metro (44)Las Cruces (6)Rest of New Mexico (39)Santa Fe (36)
1
98AI ScoreTop 1%
Claire's
Albuquerque · Website
Legitimacy96
Online action100
Reviewsno data yet
Coverage 35% · 2026-10-25
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2
97AI ScoreTop 2%
Campus Specialties
Albuquerque · Website
Legitimacy96
Online action97
Reviewsno data yet
Coverage 35% · 2026-10-25
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3
97AI ScoreTop 3%
Icing
Albuquerque · Website
Legitimacy96
Online action97
Reviewsno data yet
Coverage 35% · 2026-10-25
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4
97AI ScoreTop 4%
Kendra Scott
Albuquerque · Website
Legitimacy93
Online action100
Reviewsno data yet
Coverage 35% · 2026-10-25
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5
95AI ScoreTop 4%
Castle Gold and Silver
Albuquerque · Website
Legitimacy93
Online action97
Reviewsno data yet
Coverage 35% · 2026-10-25
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6
90AI ScoreTop 5%
KAY Jewelers
Albuquerque · Website
Legitimacy96
Online action85
Reviewsno data yet
Coverage 35% · 2026-10-25
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7
90AI ScoreTop 6%
KAY Jewelers
Albuquerque · Website
Legitimacy96
Online action85
Reviewsno data yet
Coverage 35% · 2026-10-25
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8
88AI ScoreTop 7%
Banter by Piercing Pagoda
Albuquerque · Website
Legitimacy93
Online action85
Reviewsno data yet
Coverage 35% · 2026-10-25
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9
81AI ScoreTop 8%
Desert Rose Trading Outlet Store
Albuquerque · Website
Legitimacy96
Online action70
Reviewsno data yet
Coverage 35% · 2026-10-25
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10
81AI ScoreTop 8%
Golden Fleece Trading Co
Albuquerque · Website
Legitimacy96
Online action70
Reviewsno data yet
Coverage 35% · 2026-10-25
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11
74AI ScoreTop 9%
Santa Fe Goldworks
Santa Fe · Website
Legitimacy100
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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12
74AI ScoreTop 10%
Shalako Traders
Santa Fe · Website
Legitimacy100
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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13
73AI ScoreTop 11%
Golden Web
Santa Fe · Website
Legitimacy97
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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14
73AI ScoreTop 12%
J.A. Jewelers
Farmington · Website
Legitimacy97
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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15
73AI ScoreTop 12%
James Kallas Jewelers
Santa Fe · Website
Legitimacy97
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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16
73AI ScoreTop 13%
Kenneth Johnson Studio
Santa Fe · Website
Legitimacy97
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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17
73AI ScoreTop 14%
Luna Felix Goldsmith
Santa Fe · Website
Legitimacy97
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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18
73AI ScoreTop 15%
Silver Assets
Mesilla · Website
Legitimacy97
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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19
73AI ScoreTop 16%
Thunderbird Supply Company
Gallup · Website
Legitimacy97
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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20
73AI ScoreTop 16%
Turquoise Trail Jewelry
Santa Fe · Website
Legitimacy97
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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21
73AI ScoreTop 17%
Warpath Traders
Albuquerque · Website
Legitimacy97
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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22
73AI ScoreTop 18%
Harris Jewelers
Rio Rancho · Website
Legitimacy96
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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23
73AI ScoreTop 19%
Kabana Inc
Albuquerque · Website
Legitimacy96
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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24
73AI ScoreTop 20%
Monsterslayer, Inc
Kirtland · Website
Legitimacy96
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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25
73AI ScoreTop 20%
The Silver Artichoke
Albuquerque · Website
Legitimacy96
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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26
71AI ScoreTop 21%
ONYX Fine Native Jewelry
Santa Fe · Website
Legitimacy97
Online action52
Reviewsno data yet
Coverage 35% · 2026-10-25
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27
71AI ScoreTop 22%
World Class Watches
Santa Fe · Website
Legitimacy97
Online action52
Reviewsno data yet
Coverage 35% · 2026-10-25
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28
71AI ScoreTop 23%
Baquera Jewelers
Las Cruces · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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29
71AI ScoreTop 24%
Bullock's Jewelry
Roswell · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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30
71AI ScoreTop 24%
Crown Jewels and Coin
Albuquerque · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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31
71AI ScoreTop 25%
Cynthia Jones Jewelry
Santa Fe · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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32
71AI ScoreTop 26%
Diva Diamonds and Jewels
Santa Fe · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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33
71AI ScoreTop 27%
Garcia and Co Jewelers
Farmington · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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34
71AI ScoreTop 28%
Gertrude Zachary Jewelry
Albuquerque · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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35
71AI ScoreTop 29%
John Thomas Jewelers
Albuquerque · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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36
71AI ScoreTop 29%
Lilly Barrack Jewelry & Gifts
Albuquerque · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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37
71AI ScoreTop 30%
Loveweld
Albuquerque · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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38
71AI ScoreTop 31%
Malouf on the Plaza
Santa Fe · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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39
71AI ScoreTop 32%
Mark Diamond's Jewelers
Albuquerque · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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40
71AI ScoreTop 32%
Mati Jewelers
Albuquerque · Website
Legitimacy96
Online action52
Reviewsno data yet
Coverage 35% · 2026-10-25
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41
71AI ScoreTop 33%
Opulent Fine Jewelry and Furs
Santa Fe · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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42
71AI ScoreTop 34%
Ortega's On the Plaza
Santa Fe · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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43
71AI ScoreTop 35%
Perry Null Trading
Gallup · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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44
71AI ScoreTop 36%
Reflective Jewelry
Santa Fe · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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45
71AI ScoreTop 36%
Rio Grande Jewelry Supply
Albuquerque · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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46
71AI ScoreTop 37%
Santa Fe Jewelers Supply
Santa Fe · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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47
71AI ScoreTop 38%
Seraphym
Santa Fe · Website
Legitimacy96
Online action52
Reviewsno data yet
Coverage 35% · 2026-10-25
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48
71AI ScoreTop 39%
Silver Owl Inc
Albuquerque · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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49
71AI ScoreTop 40%
Sunwest Silver Co Inc
Albuquerque · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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50
71AI ScoreTop 40%
Supersmith Inc
Gallup · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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51
71AI ScoreTop 41%
Thunderbird Jewelry
Gallup · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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52
71AI ScoreTop 42%
Turquoise Village
Zuni · Website
Legitimacy93
Online action55
Reviewsno data yet
Coverage 35% · 2026-10-25
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53
70AI ScoreTop 43%
Desert Indian Traders
Gallup · Website
Legitimacy97
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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54
70AI ScoreTop 44%
Indian Village, Inc
Gallup · Website
Legitimacy97
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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55
70AI ScoreTop 44%
Ooh Aah Jewelry
Albuquerque · Website
Legitimacy97
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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56
70AI ScoreTop 45%
Santa Fe Exchange
Santa Fe · Website
Legitimacy97
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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57
70AI ScoreTop 46%
Crystal Dragon
Cerrillos · Website
Legitimacy93
Online action52
Reviewsno data yet
Coverage 35% · 2026-10-25
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58
70AI ScoreTop 47%
Lee Michaels Fine Jewelry
Albuquerque · Website
Legitimacy93
Online action52
Reviewsno data yet
Coverage 35% · 2026-10-25
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59
70AI ScoreTop 48%
Unikat Fine Jewelry
Las Vegas · Website
Legitimacy93
Online action52
Reviewsno data yet
Coverage 35% · 2026-10-25
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60
69AI ScoreTop 48%
Market Jewelers LLC
Albuquerque · Website
Legitimacy96
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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61
68AI ScoreTop 49%
Candice Jewelry
Albuquerque · Website
Legitimacy93
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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62
68AI ScoreTop 50%
Diamonds Evermore
Clovis · Website
Legitimacy93
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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64
68AI ScoreTop 52%
Enchanted Jewelers
Albuquerque · Website
Legitimacy93
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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65
68AI ScoreTop 52%
Jerb's Custom Jewelry
Hobbs · Website
Legitimacy93
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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66
68AI ScoreTop 53%
Julienne Jewelry
Mesilla · Website
Legitimacy93
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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67
68AI ScoreTop 54%
LJS of Santa Fe
Santa Fe · Website
Legitimacy93
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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68
68AI ScoreTop 55%
Plata de Santa Fe Jewelry
Santa Fe · Website
Legitimacy93
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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69
68AI ScoreTop 56%
Red Shell Jewelry
Gallup · Website
Legitimacy93
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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70
68AI ScoreTop 57%
Starah's Jewels
Mesilla · Website
Legitimacy93
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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71
68AI ScoreTop 57%
Turquoise Shop
Cloudcroft · Website
Legitimacy93
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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72
68AI ScoreTop 58%
Wind River Trading Co
Santa Fe · Website
Legitimacy93
Online action49
Reviewsno data yet
Coverage 35% · 2026-10-25
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73
66AI ScoreTop 59%
Dell Fox Jewelry
Santa Fe · Website
Legitimacy100
Online action40
Reviewsno data yet
Coverage 35% · 2026-10-25
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74
66AI ScoreTop 60%
Sky-Way Trading Co.
Albuquerque · Website
Legitimacy100
Online action40
Reviewsno data yet
Coverage 35% · 2026-10-25
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76
64AI ScoreTop 61%
Thunderbird Supply Company
Albuquerque · Website
Legitimacy96
Online action40
Reviewsno data yet
Coverage 35% · 2026-10-25
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78
63AI ScoreTop 63%
Keepsake
Clovis · Website
Legitimacy93
Online action40
Reviewsno data yet
Coverage 35% · 2026-10-25
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79
63AI ScoreTop 64%
Turquoise Trail Trading Post
Los Cerrillos · Website
Legitimacy93
Online action40
Reviewsno data yet
Coverage 35% · 2026-10-25
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80
63AI ScoreTop 64%
Wholesale Indian Jewelry
Gallup · Website
Legitimacy93
Online action40
Reviewsno data yet
Coverage 35% · 2026-10-25
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81
61AI ScoreTop 65%
Winfield Trading Co.
Gallup · Website
Legitimacy97
Online action34
Reviewsno data yet
Coverage 35% · 2026-10-25
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82
61AI ScoreTop 66%
Fast Fix Jewelry and Watch Repairs
Albuquerque · Website
Legitimacy93
Online action37
Reviewsno data yet
Coverage 35% · 2026-10-25
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83
59AI ScoreTop 67%
Old Town Jewelry and Loan Co.
Albuquerque · Website
Legitimacy93
Online action34
Reviewsno data yet
Coverage 35% · 2026-10-25
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84
57AI ScoreTop 68%
Cone Jewelers
Carlsbad · Website
Legitimacy100
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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85
55AI ScoreTop 68%
Southwest Jewelry
Santa Fe
Legitimacy97
Online action24
Reviewsno data yet
Coverage 35% · 2026-10-25
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86
55AI ScoreTop 69%
A Touch Of Santa Fe
Gallup · Website
Legitimacy96
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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87
55AI ScoreTop 70%
Abq Gold & Silver Jewelry Exchange
Albuquerque · Website
Legitimacy96
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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88
55AI ScoreTop 71%
Al Zuni Global Jewelry
Gallup · Website
Legitimacy96
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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89
55AI ScoreTop 72%
B G Mudd & Co
Gallup · Website
Legitimacy96
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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90
55AI ScoreTop 72%
Bella Fine Jewelry & Art
Santa Fe · Website
Legitimacy96
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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91
55AI ScoreTop 73%
Butterfield Jewelers
Albuquerque · Website
Legitimacy96
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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92
55AI ScoreTop 74%
Cruces de Mi Corazon
Chama
Legitimacy96
Online action24
Reviewsno data yet
Coverage 35% · 2026-10-25
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93
55AI ScoreTop 75%
Debella Fine Gems & Jewelry Arts On The Plaza
Santa Fe · Website
Legitimacy96
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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94
55AI ScoreTop 76%
Gold Buyers Of New Mexico
Albuquerque · Website
Legitimacy96
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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95
55AI ScoreTop 76%
Golden Adobe
Santa Fe · Website
Legitimacy96
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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96
55AI ScoreTop 77%
Peyote Bird Designs
Santa Fe · Website
Legitimacy96
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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97
55AI ScoreTop 78%
Redearth Spirit
Albuquerque · Website
Legitimacy96
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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99
55AI ScoreTop 80%
Silver Dust Trading
Gallup · Website
Legitimacy96
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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100
55AI ScoreTop 80%
Silver House Trading
Gallup · Website
Legitimacy96
Online action25
Reviewsno data yet
Coverage 35% · 2026-10-25
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See every graded jewelers company: Albuquerque Metro · Las Cruces · Rest of New Mexico · Santa Fe

How the AI Score works

Every company carries an AI Score from 1–100, computed by one published formula from the signals measurable today — legitimacy and online action, verified across at least two independent sources (open place datasets and public registries). The formula's other factors — blended reviews, complaint record, and responsiveness — carry no weight in the score until licensed data sources for them exist. When they land, the score re-spreads across the full formula.

One disclosed exception: a score of 100 is reserved for RankMyCompany clients; every other score is computed by the same formula for everyone. Scores are not spread artificially — companies with identical measured data share identical scores — and each listing also shows its rank and its percentile within its category.

Missing-data rule: when a factor has no lawful data source for a company yet, its weight redistributes proportionally across the factors that do have data, and every score shows its data-coverage %. Coverage rises as licensed sources are added; scores are recomputed monthly and score history is kept for every company.

No score is ever adjusted by hand, sold, or removed for payment. Companies marked RMC Client are scored by the exact same formula as everyone else — the 100 cap above is the only exception, and it is disclosed here rather than hidden. If your company's underlying data is wrong, file a correction on the dispute page — disputes fix the data, and the corrected data flows into the next ranking run.

Place data: © OpenStreetMap contributors (ODbL) and Overture Maps Foundation (CDLA Permissive 2.0). Listings are refreshed monthly; a score change from a refresh takes effect only after the new score holds for two consecutive runs. Formula changes are published as a new methodology version — never applied silently.

Read the full standard — The RMC Standard →